The headline could belong to anyone
If a competitor can use your headline without changing a word, it is not doing enough. Name the result, the audience, or the problem with useful specificity.
Mobile is treated as the smaller desktop
Good mobile design changes priority, spacing, tap targets, and interaction—not just width. The most important path should become easier on a phone.
The page asks before it reassures
A call to action works better after the visitor understands the process and feels the risk is manageable. Earn the click with clarity, not pressure.